When an advertiser is able to identify an individual, team or league's fan base, they're able to leverage audience affinity and present an advertising campaign that truly resonates and performs.

Understanding fan affinity towards athletes & celebrities on a national and local level allows BAT to direct the power of endorsement marketing in a targeted way. By tracking the affinity ratings of the athletes & celebrities that consumers connect with and are passionate about, advertisers have a deeper understanding of where their message will be most impacting.

As an example, New York has 8 million Giants fans, so including an athlete like Brandon Jacobs, Fred Robbins or Amani Toomer in an online advertising campaign instantly adds a layer of connection and impact that is very difficult to achieve in standard advertising campaigns. Our Platform assigns an affinity rating to each Talent which shows how consumers are feeling towards them or their team on a local and national level.

Talent endorsements can be tremendously successful - that isn't something new. But when endorsement marketing is paired with the ability to target and tap into changing audience preferences in real-time, the result is measurable impact. The BAT Platform combines the appeal of endorsement-based advertising with critical insight into talent affinity, opening the door to a new and exciting online marketplace.