Results from third party research finds that a 111% increase in unaided brand awareness highlights the ability of endorsed ads to fundamentally "register" with consumers.
FACT: The presence of Talent attracts attention to your brand.
association:
Results from third party
research finds that a 31% improvement in message association shows participants correctly absorbed the attributes of tested products and services.
FACT: Using BAT endorsement talent in your online ads increases the likelihood your message is received & absorbed.
favorability:
Results from third party
research finds that a 35% improvement in brand favorability demonstrates how positive associations about an athlete carry over to brands.
FACT: An athlete’s likability is transferred to your brand when included in your campaign.
purchase intent:
Results from third party
research finds that a 26% increase in purchase intent is a measure that speaks to brand and behavior goals.
FACT: Adding BAT endorsement talent to your online campaign dramatically increases conversion rates.
direct response metrics:
The study results come from BAT's beta stage, where live, BAT-enabled ad campaigns delivered an average of 13.5 times advertisers' typical conversion rates and, on average, 3.5 times advertisers' typical click-through rates.
FACT: Campaign performance improves with BAT-enabled advertising.