Irvine, Calif. — September 10, 2009— Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, today announced a relationship with CBS Outdoor that will allow advertisers to easily incorporate celebrity endorsements into locally targeted out-of-home ad campaigns. Already in use by leading brands online, BAT enables advertisers of all sizes to tap into the passion consumers have for their favorite stars, athletes and teams.

BAT's Endorsement Platform, which currently includes more than 3,000 athletes and celebrities covering every U.S. DMA, allows advertisers to activate the most effective talent for a campaign based on geography, branding and targeting considerations. Now, advertisers will be able to extend the value of partnering with endorsement talent by reaching consumers, online and off, with a consistent brand message.

"Athlete and celebrity endorsements are a tried-and-true branding strategy that is just now becoming more accessible to advertisers targeting consumers on a local and regional basis," said Jodi Senese, vice president of marketing for CBS Outdoor. "With this relationship, CBS Outdoor can offer clients a simple, turnkey approach to launching geographically relevant ad campaigns featuring talent proven to resonate with audiences in target markets."

Working with CBS Outdoor, San Francisco car dealership Royal Motor Sales recently used BAT's platform to launch a campaign featuring Giants Pitcher Matt Cain in both an outdoor advertisement, and online. Based on strong initial success, the campaign has been extended.

"As the media and advertising landscape evolves, localized branding methodologies are becoming more important to advertisers trying to cut through the media 'clutter' and reach consumers with compelling creative," said Ryan Steelberg, president and CEO of Brand Affinity Technologies. "To this end, the efficiencies BAT creates can be applied to any medium, and our relationship with CBS Outdoor gives advertisers the ability to combine the most locally relevant media with targeted endorsement marketing campaigns, with equal efficiency across media."

BAT-enabled campaigns deliver significant results as measured by both direct-response and branding metrics. According to an independent study, BAT-enabled advertising resulted in a 180% increase in brand awareness and a 27% increase in purchase intent when comparing campaigns featuring celebrity talent to the same ads with no endorsement.

About Brand Affinity Technologies (BAT)

Founded in 2007, BAT (http://brandaffinity.net) is reinventing the business of endorsement marketing by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT's Platform features more than 3,000 top athletes and celebrities in markets nationwide, and is used by leading advertisers to build brand value and boost campaign performance. BAT's celebrity roster includes Olympic athletes and marquee active and retired players in nearly every sport, including Drew Brees (NFL), Ian Kinsler (MLB), Paul Pierce (NBA), Brooks Robinson (MLB - Hall of Fame), Emmitt Smith (NFL - retired), and Lennox Lewis (Boxing).