Irvine, Calif. —March 30, 2009— Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the Web, and Getty Images, the world's leading creator and distributor of visual content and other digital media, today announced a limited exclusive relationship that provides BAT advertisers access to Getty Images' high-quality editorial images of athletes and celebrities for use in online campaigns. The relationship broadens the variety of visual assets that are available to advertisers from the moment BAT adds a celebrity to its Platform, and adds to the efficiency of BAT's new model of online endorsement and partnership marketing.

"Getty Images sets the standard for high-quality imagery, and is the go-to resource for the world's leading advertisers and media companies," said Ryan Steelberg, president and CEO of BAT. "Compelling visuals are core to BAT's value proposition: driving 'brand love' and buying behavior with well-targeted endorsements. Through our new relationship with Getty Images, BAT's growing roster of athlete and celebrity talent can be activated much faster, making it even easier for advertisers to quickly leverage the power of athlete and celebrity endorsements."

Advertisers use BAT's Web-based Platform to launch endorsement ad campaigns featuring athletes and celebrities. They identify and deploy the most appropriate talent for online campaigns based on BAT Affinity Ratings — detailed analysis of performance and positive and negative consumer associations — in target markets nationwide. In addition to video and still images already available on BAT's Platform, BAT advertisers now have access to thousands of images from Getty Images' extensive editorial collection. Now, advertisers can be up-and-running with a celebrity endorsement campaign in a matter of days or weeks, which is a marked departure from the traditional, offline process, where deals often would take at least six months to close.

Currently, BAT's roster includes more than 1,400 athletes and celebrities, with athletes representing every major professional sport in the U.S. BAT has partnered with 47 talent agencies, bringing new revenue opportunities to their clients while populating its Platform.

"BAT's innovative platform provides a new avenue through which we can supply advertisers with the compelling imagery they need to create standout online campaigns," said Carmin Romanelli, vice president of sports business development for Getty Images. "Our relationship with BAT is a natural extension of our digital offering, and part of an innovative and exciting shift in the business of endorsement and partnership marketing."

Getty Images' content is available exclusively for automated, online endorsement purposes through BAT's Platform, the first online resource for securing, licensing, and activating celebrity and athlete endorsements.

BAT recently emerged from its Beta stage, during which in-market analysis showed that BAT-enabled ad campaigns delivered an average of 13.5 times advertisers' typical conversion rates and 3.5 times advertisers' typical click-through rates. BAT-enabled ads also delivered significant results on a branding level: an independent study measured a 180% increase in brand awareness and a 27% increase in purchase intent when comparing campaigns featuring athletes to the same ads with no endorsement.

About Brand Affinity Technologies (BAT)

Founded in 2007, BAT (http://brandaffinity.net) is reinventing the business of endorsement marketing for the online world by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT’s Platform features more than 1,400 top athletes in markets nationwide, and is used by leading advertisers to build brand value and boost campaign performance.  BAT’s celebrity roster includes marquee active and retired players in nearly every sport, including Drew Brees (NFL), Josh Hamilton (MLB), Baron Davis (NBA), Brooks Robinson (MLB – Hall of Fame), Emmit Smith (NFL - retired), and Lennox Lewis (Boxing).

About Getty Images

Getty Images is the world's leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.