Press Releases July 9, 2010 Sports Superstars Now Accessible and Affordable For Radio and TV Advertising ROI Media Direct and Brand Affinity Technologies, Inc. (BAT) have joined forces to usher in a new era of accessibility and affordability among athlete and celebrity endorsements. ROI, a full-service ad agency with tier-one clients such as: LegalZoom.com®, eHarmony® and Lifelock®, is an independently operated, wholly owned subsidiary of BAT, the company revolutionizing endorsement marketing. Starting today, BAT's Platform tracking over 36,000 athletes and celebrities is immediately accessible to ROI clients, streamlining a typically lengthy and expensive talent research and endorsement process. read press release July 7, 2010 BAT, Getty Images, and Opus Host All Star Party Brand Affinity Technologies, Inc. (BAT), Getty Images, and Opus Media Group are hosting an All Star celebration that will bring together star athletes, brand marketers and media at the Anaheim, Calif. House of Blues on Saturday, July 10.th read press release July 1, 2010 Golfer Bubba Watson Tops List of Rising Sports Stars to Watch in July The PGA's Bubba Watson, tops a debut list of Rising Sports Stars to watch in the month of July. The list ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days. Watson survived a six shot deficit and a nail-biting three-way playoff to emerge the victor of the Travelers Championship on June 27. read press release June 15, 2010 Brand Affinity Technologies (BAT) Closes Acquisition of Direct Response Firm ROI Media Direct Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, has acquired privately held San Diego, Calif.-based ROI Media Direct (ROI), the leading full-service direct response agency, specializing in endorsed radio. The acquisition allows BAT to extend its portfolio of endorsement offerings, as direct marketers look to tap into the power of athlete and celebrity brands. read press release May 24, 2010 BAT Voted Best in Sports Technology by SportsBusiness Journal and SportsBusiness Daily Subscribers Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, was declared Best in Sports Technology for 2010 by the subscribers of SportsBusiness Journal and SportsBusiness Daily. The distinction recognized BAT's excellence and outstanding achievement in the business of sports. read press release May 20, 2010 BAT and Intuit Named as 2010 American Business Awards Finalists for Standout Ad Campaign Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, and Intuit Inc., were named as finalists in the 2010 American Business Awards for best financial services ad. BAT and Intuit were selected from more than 2,700 nominees and are one of nine finalists in their category for their work on the 2010 TurboTax TurboTron endorsement campaign. Winners will be announced June 21 in New York City. read press release April 19, 2010 BAT and Getty Images Expand and Extend Partnership Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement and celebrity marketing, and Getty Images, the world's leading creator and distributor of visual content and other digital media, have expanded their partnership to further ease activation and drive adoption of endorsed advertising campaigns. BAT and Getty Images are making a coordinated effort across sales, marketing, and creative fronts to introduce more advertisers to endorsement marketing opportunities. read press release March 9, 2010 quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising. read press release February 1, 2010 Brand Affinity Technologies Acquires Virtual Memorabilia Company Beelya Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has acquired privately held La Jolla, Calif.-based Beelya, the leading creator of authentic, virtual sports collectibles. The acquisition allows BAT to extend its portfolio of endorsement offerings, as advertisers look to tap into the power of athlete and celebrity brands. read press release January 19, 2010 Brand Affinity Technologies Selected by AlwaysOn as OnMedia Top 100 Winner Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has been chosen by AlwaysOn as one of the OnMedia Top 100 winners, and as category winner among Advertising Service Providers. Winners were selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. read press release October 8, 2009 Emmis Radio and BAT Partner to Give Radio Advertisers New Endorsement Opportunities Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and Emmis Radio, the diversified media firm with radio operations in the many of the nation's largest markets, today announced their partnership to offer advertisers access to over 3,000 athlete and celebrity endorsers for immediate activation across Emmis media channels. read press release September 30, 2009 SOUTHERN CALIFORNIA VENTURE NETWORK ANNOUNCES RECIPIENTS OF THE 2009 ORANGE COUNTY EMERGING GROWTH AWARDS The Southern California Venture Network (SCVN) recently announced the recipients of the 2009 Orange County Emerging Growth Awards. The awards recognized those companies headquartered in Orange County that have reached between $1-$20 million in yearly revenues, have experienced significant growth over the last 12 months and that have made a positive impact on the local economy. BAT was named the SCVN 2009 winner in the professional services category. read press release September 29, 2009 The San Diego Union-Tribune and BAT Partner to Add Star Power to Southern California Advertising Campaigns Brand Affinity Technologies, Inc. (BAT), Brand Affinity Technologies Inc. (BAT), the company reinventing the business of endorsement marketing, and The San Diego Union-Tribune, the region's leading local media company, have partnered to give advertisers in Southern California more streamlined access to endorsement talent. Starting immediately, the Union-Tribune's print and online sales force will offer BAT endorsement talent to its client base, reinforcing the media company's commitment to continuously improving its products and services. read press release September 10, 2009 CBS Outdoor and BAT Ink Deal to Bring Celebrity Endorsements to Outdoor Campaigns Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, today announced a relationship with CBS Outdoor that will allow advertisers to easily incorporate celebrity endorsements into locally targeted out-of-home ad campaigns. Already in use by leading brands online, BAT enables advertisers of all sizes to tap into the passion consumers have for their favorite stars, athletes and teams. read press release July 21, 2009 Freedom Communications Partners with BAT Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the web, and Freedom Communications, a national information and entertainment company of print publications, broadcast television stations and interactive businesses, have partnered to give advertisers the ability to reach consumers in local markets with targeted online endorsement ad campaigns. read press release May 18, 2009 Centro and BAT Partner to Give Star Treatment to Locally Targeted Ad Campaigns Brand Affinity Technologies, Inc. (BAT), the company bringing athlete and celebrity endorsements to the web, and Centro, the leader in local online media planning and buying, have partnered to give advertisers the ability to reach consumers in local markets with strategically selected endorsement talent. Ford is among Centro's first clients to run a geographically targeted endorsed campaign. read press release May 4, 2009 Microsoft Advertising and Brand Affinity Technologies Team Up to Add Celebrity Star Power to Advertisers’ Digital Campaigns New, innovative advertising medium puts athlete and celebrity endorsements at the fingertips of advertisers and publishers. read press release March 30, 2009 BAT and Getty Images Establish Relationship to Streamline Activation of Celebrity Endorsements Online Advertisers Can Access Getty Images Collection Through BAT's Endorsement Platform for Use in Online Campaigns read press release March 24, 2009 Brand Affinity Technologies President and CEO Ryan Steelberg Named to SportsBusiness Journal's "Forty Under 40" Brand Affinity Technologies President and CEO, Ryan Steelberg was named to SportsBusiness Journal's "Forty Under 40" list of the best and brightest young executives in sports business. read press release March 18, 2009 Research Shows Celebrity Endorsements Build Brands AND Boost Direct Response in Online Campaigns New Study and Beta Engagements Detail Impact of Endorsement Ad Campaigns Powered by Brand Affinity Technologies (BAT) read press release