Recent Press

April 15, 2014
Gannett works with Brand Affinity Technologies to launch The USA TODAY Sports store
he Gannett newspaper USA Today has opened an online store for consumers where they can purchase sports photography. To launch the store, USA Today worked with Brand Affinity Technologies, a company that describes itself as “a technology and marketing services company focused on activating, engaging, and monetizing the FAN.”
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March 12, 2014
USA TODAY Sports Images, Major League Soccer launch official MLS online photo store
MLS and USA TODAY Sports Images, the exclusive photo provider for MLS and its commercial arm, Soccer United Marketing (SUM), are partnering with Brand Affinity Technologies (Brand Affinity) to operate mls.fanphotos.com. Brand Affinity has extensive experience operating online photo stores with teams in the NFL, NBA, NHL and Major League Baseball.
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May 10, 2013
Indianapolis Motor Speedway partners Brand Affinity
SportsPro Media
Indianapolis Motor Speedway (IMS) is teaming up with Brand Affinity Technologies to help enhance fan engagement at the circuit.
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May 7, 2013
97th Indianapolis 500 Notebook
IMS
Major League Baseball (MLB) franchise the Los Angeles Angels have agreed a partnership with technology and marketing firm Brand Affinity Technologies (BAT).
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March 22, 2013
LA Angels get snap happy with new partner
SportsPro Media
Major League Baseball (MLB) franchise the Los Angeles Angels have agreed a partnership with technology and marketing firm Brand Affinity Technologies (BAT).
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January 10, 2013
Brand Affinity Technologies Brings Its Success In Sports To The Consumer Electronics Show
Forbes
This week, in conjunction with the start of the Consumer Electronics Show (CES) held in Las Vegas, Nevada, Brand Affinity Technologies (BAT) announced a partnership with the Consumer Electronics Association (CEA) to provide photo services at the CES via its various FanPhotos and Fantapper platforms.
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December 7, 2012
Purdue Launches Athletics Online Photo Store
PurdueSports.com
Purdue University Intercollegiate Athletics today announced the launch of its official online photo store in conjunction with CBS Interactive.
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December 7, 2012
Brand Affinity Technologies Wins CBS Interactive
Socaltech.com
Irvine-based Brand Affinity Technologies, the startup led by Ryan and Chad Steelberg focused on the fan and celebrity market, said Thursday that its Printroom fan photography division has been selected by CBS Interactive.
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November 14, 2012
Former Disney Exec to Brand Affinity’s Board
Orange County Business Journal
Irvine-based social media company Brand Affinity Technologies announced that Al Weiss, former president of worldwide operations for Burbank-based Walt Disney Parks and Resorts, has been appointed to its board of directors.
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November 14, 2012
Brand Affinity Technologies Taps Disney Exec For Board
Socaltech.com
Irvine-based Brand Affinity Technologies (BAT), the online celebrity endorsements startup headed by Ryan Steelberg, said today that it has tapped Al Weiss, the former President of Worldwide Operations for Walt Disney Parks and Resorts, to its board. Weiss retired from Disney in 2011. Brand Affinity Technologies runs such sites as Fantapper, and also recently acquired the fan photography business of Printroom. Ryan Steelberg, along with his brother, are best known for their sale of their last company, dMarc, to Google.
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November 1, 2012
Announcing the 2012 OnHollywood 100 Top Private Companies
This year’s 100 top, private digital entertainment companies-plus 25 to watch-are bringing quality TV, film, and music to a global audience that’s on the move and hungry for innovation.
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October 28, 2012
News From the Advertising Industry
New York Times
Brand Affinity Technologies, Irvine, Calif., which helps connect brands and athletes, acquired the fan photography business and intellectual property of Printroom, Santa Clara, Calif. Financial terms were not disclosed.
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October 27, 2012
Marketing firm buys fan photo website
Orange County Register
Brand Affinity Technologies Inc., an Irvine celebrity marketing company, has bought the fan photography business and intellectual property of Printroom Inc., a Santa Clara photography website.
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October 25, 2012
Thursday Morning Stir
Agency Spy
Brand Affinity Technologies (which is this) acquired the fan photography business and intellectual property of Printroom, a photography services platform.
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September 6, 2012
Want Better Radio Spots? Stop Yelling and Start Relating
Billboard Top 40
Far too often we fail to reward businesses who choose to spend their previous marketing money on our stations. Instead of taking time to produce attention-getting, creative commercials for them, we trust the success of their advertising campaigns to one incredibly overworked, often barely trained production person who’s responsible for overseeing all the commercial production for an entire cluster of stations.
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August 22, 2012
Public Discussion Of Maurice Jones-Drew Holdout Will Not Affect His Brand
Forbes
Maurice Jones-Drew is sitting on the sidelines while his agent engages in a public war of words with Jacksonville Jaguars owner Shad Khan. Jones-Drew has held out from practicing and training with the Jacksonville Jaguars for 28 days and has already missed two preseason games.
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November 11, 2011
$5 Million in 140 Characters
Men’s Journal
A month after announcing his retirement — on a Twitter-linked video that shot across the planet — Shaquille O’Neal and his marketing squad welcomed 30 brand executives into his Orlando, Florida, home. After touring Shaq’s Bentley collection and indoor basketball court, they settled into his massive living room to talk about his future as a pitchman.
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October 17, 2011
Percenteries Help Celebs Surf Social Wave
Variety
Talent agencies are establishing ties with a new generation of start-ups that specialize in managing celebrities’ footprint across social media.
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August 5, 2011
Following the Famous with Fantapper
Media Bistro
While we’re familiar with Brand Affinity Technologies (BAT), the platform that connects brands with athletes for sponsorships, we only just noticed they’ve developed a tool called Fantapper that could be quite useful for the PR industry. BAT’s original offering solved a onerous problem for brands with its massive clearinghouse of athletes, complete with “affinity metrics” and the tools to quickly identify and license the right talent for the job.
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August 4, 2011
Fantapper Hopes To Change Fan Media Consumption
CNBC
Athletes have never been able to monetize their Web sites. Content just hasn’t been steady enough for those sites to drive regular page views and therefore sell ads.
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May 2, 2011
Dodgers Web musings: Andre Ethier, you are sports’ biggest rising star
Los Angeles Times
That’s right, the Dodgers’ own Andre Ethier is not only the hottest thing on the baseball diamond right now, but also the biggest sports star to watch this month. Anyway, so says a marketing research company that puts out a monthly list it calls “Rising Sports Stars”.
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April 28, 2011
Green Bay Star Gives Twitter Advice to NFL Draftees
ClickZ
Green Bay running back Ryan Grant remembers when teammates would mock him and others for having a Twitter account. That was last year, prior to the Packers winning Super Bowl XLV and word spreading throughout the sports entertainment community that leveraging social media could help an athlete’s personal brand.
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April 25, 2011
Celebrity Influence – and Economy – Grows Online
Wedbush
Over the last two years, we’ve seen a seismic change in the relationship between celebrities and fans. Online media provides 24/7 access to news, gossip, and anything and everything consumers want to know about their favorite celebrities. Social media takes this dynamic further: people can easily follow commentary directly from stars on Facebook and Twitter.
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March 27, 2011
Steelbergs Grow Recession Baby, Latest Venture for Brothers
OCBJ
Ryan and Chad Steelberg debuted Brand Affinity Technologies Inc.—which seeks to automate celebrity endorsement deals—when advertising was down and out in early 2009.
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March 21, 2011
6 O.C. entrepreneurs honored for excellence
OCBJ
Six Orange County entrepreneurs have been honored in the 10th annual Excellence in Entrepreneurship Awards by the Orange County Business Journal. The honorees include: Ryan and Chad Steelberg, Brand Affinity Technologies, Irvine…
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March 18, 2011
Nielsen: Celebrity Fans Wield Star Power in Social Media
Technorati
In social networking, fans of celebrities and fans of brands go hand in hand, according to new research by The Nielsen Co. The research showed 64 percent of adult Internet users in the United States who follow a celebrity on Facebook or Twitter also follow a brand via social networking. Nielsen said that means a celebrity follower is four times more likely to follow a brand than the average American adult who’s online.
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March 10, 2011
Tweet This: Social Endorsements Beat Social Media Ad Buys
MediaPost
The art and science of social media advertising and marketing is still nascent, but new research being released today suggests that brand endorsements streamed by celebrities directly to friends and followers on social media platforms such as Facebook and Twitter, is significantly more effective than conventional display ads placed on social media pages. The findings, which are based on an analysis of more than 200 celebrity endorsement campaigns on Facebook and Twitter vs. a corresponding number of ads on Facebook, indicated “performance lifts” that were a minimum of 50% greater for streamed celebrity endorsements.
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February 3, 2011
Announcing the 2011 OnMedia 100 Top Private Companies
AlwaysOn
AlwaysOn is excited to announce the 2011 OnMedia 100 Top Private Companies list of leading digital media companies operating in the advertising, marketing, and content publishing sectors. While compiling the OnMedia 100 and interviewing the top CEOs, our editors were amazed by how big and even profitable many of these startups had become, which appeared to be a sign that the market was beginning to mature. But just when you start to believe that Madison Avenue has finally figured out how to play the digital game, you learn that the advertising spend compared to where the eyeballs are going is still severely out of whack.
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February 1, 2011
The Clay Matthews Social Media Combine
MediaPost
If you missed MediaPost’s Social Media Insider Summit this week in Florida, you can still learn a lot by paying attention to just one person, albeit someone who wasn’t even there. His name’s Clay Matthews III, and he says on Twitter that he’s “just an average American… with extraordinary hair!!” Most know him better as the Green Bay Packers linebacker who will soon play in the Super Bowl.
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February 1, 2011
BAT Launches Social Media Efforts With Celebrities
Social Tech
Brand Affinity Technologies (BAT), a company that uses data and technology to match celebrity endorsers with marketer’s brands, launched @BAT, automatically managing endorsement deals across social media. Initial marketers using the system include IHG (International Hotels Group), soccer training device marketer Goalshot, and Jeetyet Productions.
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January 31, 2011
Brand Affinity, GMR Ink Deal To Collaborate On Athlete Marketing
SportsBusiness Daily
Brand Affinity Technologies (BAT) and GMR Marketing today formally announced that they have signed a multiyear partnership “in which they will work together on athlete-related endorsement and marketing efforts.” The agreement gives GMR preferred access to BAT’s online endorsement platform “involving more than 3,700 celebrities and athletes, real-time research and analytics, and new products.” BAT will be GMR’s “preferred outlet for any digital celebrity-related work”.
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January 31, 2011
BAT Unveils Social Endorsement Platform, Former NBA Star Salley Explains Why He Goes To Bat
MediaPost
Brand Affinity Technologies (BAT), a company that uses data and technology to match celebrity endorsers with marketer’s brands, launched @BAT, automatically managing endorsement deals across social media. Initial marketers using the system include IHG (International Hotels Group), soccer training device marketer Goalshot, and Jeetyet Productions.
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January 20, 2011
Announcing the 2011 OnMedia 100 Top Private Companies
AlwaysOn
AlwaysOn is excited to announce the 2011 OnMedia 100 Top Private Companies list of leading digital media companies operating in the advertising, marketing, and content publishing sectors. While compiling the OnMedia 100 and interviewing the top CEOs, our editors were amazed by how big and even profitable many of these startups had become, which appeared to be a sign that the market was beginning to mature. But just when you start to believe that Madison Avenue has finally figured out how to play the digital game, you learn that the advertising spend compared to where the eyeballs are going is still severely out of whack.
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January 3, 2011
Green Bay Packers’ John Kuhn Tops January List of Top Ten Rising Sports Stars
USA Today
Green Bay Packers’ running back John Kuhn has earned the top spot on the list of Rising Sports Stars to watch in the month of January. Kuhn scored three touchdowns in Green Bay’s Dec. 26 win against the New York Giants and has emerged as a fan favorite, gaining notice for key downs and special teams play. Kuhn’s popularity has increased 79% over the past 30 days, and cheers for “KUUUUUUUHN” ring out when he carries the ball. Jimmy Graham of the New Orleans Saints and Brandon Bass of the Orlando Magic round out the top three.
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December 15, 2010
NFL superstar Drew Brees gets closer to fans online
USA Today
New Orleans Saints’ QB Drew Brees has had one memorable year: Super Bowl MVP. Sports Illustrated’s Sportsman of the Year. Now he’s part of a customized high-tech application to stay connected to tens of thousands of his fans online.
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November 24, 2010
Fantapper Free Web Download for Celebrity News Access
Merge Media
Fantapper is a free web download that adds interactive apps to online images and test of celebrities. The Fantapper apps give people access to celebrity YouTube videos, Twitter & Facebook feeds, news and more. If you are an avid celebrity or sports fan, then you have to get Fantapper. You will get updates on the downloaded toolbar and be able to follow new music videos, news, Twitter and Facebook feeds that will keep you updated on your favorite Hollywood stars.
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November 15, 2010
Clearinghouse for generating celebrity-based advertising; Brand Affinity Technologies, Inc.; U.S. Pat. No. 7,809,603
OC TechInnovation
U.S. Patent No. 7,809,603, issued on October 5, 2010 to Brand Affinity Technologies, Inc. of Irvine, CA, discloses a clearinghouse to match prospective celebrity endorsers with products/services to be advertised.
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October 12, 2010
Sports blurb shop expands into music
Variety
Sports-based endorsement management company Brand Affinity Technologies has inked a deal with the RCA/Jive Label Group to represent the label’s artists for short- and long-term endorsement deals.
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August 24, 2010
BAT’s Strike Endorsement Model Working
CNBC
Last year, I wrote a story about a company called Brand Affinity Technologies (BAT). It’s a company that basically does what sports marketers do –- match athletes with brands.
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January 26, 2010
Quick Deal Company Blooms With Brees
CNBC
If you’re thinking about buying flowers on Valentine’s Day, perhaps Drew Brees can now help convince you. Provide Commerce, owner of online flower Web site ProFlowers, signed a deal this week that will give the company the rights to use the New Orleans Saints quarterback’s image in its digital advertising for a period of two weeks beginning next Monday, Feb. 1.
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October 21, 2009
Is New Endorsement Company The Future?
CNBC
The New York Times recently had a story on Brand Affinity Technologies (BAT). It’s a company that seeks to match up corporations and athletes for endorsement deals four days or less.
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October 18, 2009
A Place Where Sponsors Sign Athletes
The New York Times
Marketers have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their rosters of jocks peddling products to proven performers with national — or international — profiles like LeBron James, Tiger Woods, Peyton Manning, Serena Williams and Derek Jeter.
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May 1, 2009
40 Under 40 Web extra
OC Metro
Thirty-five-year-old Ryan Steelberg has earned a reputation as one of the leading experts in digital and online media, and his company, Brand Affinity Technologies, matches an impressive number of athletes and other celebrities with advertisers.
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March 23, 2009
40 Under 40
SportsBusiness Journal
Forty Under 40 turns 10 this year. Kind of hard to believe, actually. Doesn’t seem like that long ago when we were touting the exploits and successes of such young industry up-and-comers as Jeff Price and Jeff Shell, Tony George and George Pyne, Dan Meis and Daniel Snyder.
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