Press Releases

March 12, 2014
USA TODAY Sports Images, Major League Soccer launch official MLS online photo store
MLS and USA TODAY Sports Images, the exclusive photo provider for MLS and its commercial arm, Soccer United Marketing (SUM), are partnering with Brand Affinity Technologies (Brand Affinity) to operate mls.fanphotos.com. Brand Affinity has extensive experience operating online photo stores with teams in the NFL, NBA, NHL and Major League Baseball.
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September 5, 2013
Brand Affinity Technologies Teams Up With the University of Southern California as Fan Engagement Partner for Trojan Football Games
Brand Affinity Technologies, Inc. (“Brand Affinity”), the expert in engaging, activating, and monetizing fans, today announced an exclusive fan photo partnership with the University of Southern California (USC), for its 2013 college football games at the iconic Los Angeles Memorial Coliseum. USC is the latest to join the ranks of over a dozen marquee NCAA athletic institutions that now use Brand Affinity’s fan activation services.
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July 25, 2013
Brand Affinity Technologies Teams Up With Indianapolis Motor Speedway as Exclusive Photo Partner of the Brickyard NASCAR Race
Brand Affinity Technologies, Inc. (“Brand Affinity”), the expert in engaging, activating, and monetizing fans, today announced its exclusive fan photo partnership with the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com, one of the summer’s premier auto racing events, on Friday, July 26 through Sunday, July 28 at the Indianapolis Motor Speedway (IMS). Under its exclusive events partnership with IMS, Brand Affinity’s FanPhotos fan activation platform will provide fan engagement at the race, which is part of NASCAR’s Sprint Cup Series.
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July 22, 2013
Brand Affinity Technologies Selected by AlwaysOn as One of the AlwaysOn Global 250 Companies to Watch
Brand Affinity Technologies, Inc. (“Brand Affinity”), the expert in engaging, activating, and monetizing fans, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 Companies to Watch.Inclusion in the AlwaysOn Global 250 Companies to Watch signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Brand Affinity was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
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May 21, 2013
Brand Affinity Technologies Names Girish Venkat as Chief Product Officer
Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced that Girish Venkat has been hired as chief product officer (CPO). Reporting directly to Brand Affinity CEO Ryan Steelberg, Venkat will be responsible for product strategy and management of Brand Affinity’s fan activation and endorsement platforms.
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May 13, 2013
Brand Affinity Technologies Partners with Defending American League Champion Detroit Tigers on In-Stadium Fan Engagement
Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the defending American League Champion Detroit Tigers for enhanced fan engagement services through the use of Brand Affinity’s FanPhotos service.
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May 9, 2013
Brand Affinity Technologies Teams Up With Indianapolis Motor Speedway as Exclusive Photo Partner
Brand Affinity Technologies, Inc. (“Brand Affinity”), the expert in engaging, activating, and monetizing fans, today announced a new exclusive events partnership with the Indianapolis Motor Speedway (IMS) in which Brand Affinity’s FanPhotos activation services will provide fan engagement at the Indianapolis 500 Mile Race, racing’s premiere event. IMS will exclusively use Brand Affinity’s FanPhotos services at track events through 2018.
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May 7, 2013
Brand Affinity Technologies Announces Exclusive Partnership With Cincinnati Reds
Brand Affinity Technologies, Inc. (Brand Affinity), the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with the Cincinnati Reds. The Reds are the latest of several Major League Baseball (MLB) franchises to sign on for Brand Affinity’s fan photography services, in which Brand Affinity will deliver personalized fan photography services for the Reds and fans attending home games at Great American Ball Park during this season to preserve their game day in-venue experience.
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March 21, 2013
Brand Affinity Technologies Announces Exclusive AEG Events Partnership
Brand Affinity Technologies, Inc. (“Brand Affinity”), the expert in engaging, activating, and monetizing fans, today announced an exclusive events partnership with leading sports and entertainment company, AEG. Under the terms of the agreement, AEG will be exclusively leveraging Brand Affinity Technologies’ FanPhotos fan activation services at 10 select AEG-affiliated venues, including the Shrine Auditorium in Los Angeles, Best Buy Theater in Times Square, and The Warfield in San Francisco, as well as multiple AEG-produced festivals, including the upcoming Stagecoach – California’s Country Music Festival.
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March 21, 2013

Brand Affinity Technologies Announces Exclusive Partnership With Los Angeles Angels
Brand Affinity Technologies, Inc., the experts in engaging, activating, and monetizing fans, today announced an exclusive partnership with one of the most celebrated MLB teams of all time, the Los Angeles Angels. Through this partnership, Brand Affinity Technologies will provide fan photography services for the Angels and their devoted fans, helping preserve their memory of the game.
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February 11, 2013
Ryan Steelberg, CEO of Brand Affinity Technologies Featured Presenter and Judge at 2013 on Deck Conference
Ryan Steelberg, CEO of Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, will be a featured presenter and judge at this year’s On Deck Sports and Technology Conference, a forum for executives, entrepreneurs, startups and fans to discuss the key ideas and innovations in the sports industry. BAT will also serve as the official photo sponsor, bringing former New York Knicks’ player John Starks to take pictures with attendees during the conference. This year’s On Deck will be held on Tuesday, February 12 at the Bohemian National Hall in New York City.
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February 01, 2013
Colin Kaepernick Tops Brand Affinity Technologies’ (BAT) Super Bowl List of Rising Sports Stars
San Francisco 49ers’ quarterback Colin Kaepernick burst onto the national sports scene during the 2013 NFL Playoffs, earning him the top spot on BAT’s Super Bowl edition of Rising Sports Stars list.  His record-setting 181 rushing yards over the Green Bay Packers in the NFC Divisional Round and comeback victory over the Atlanta Falcons in the NFC Championship led to a staggering 204% increase in his BAT National Rating since last January.
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January 29, 2013
Brand Affinity Technologies Names Jennifer Black Vice President, Marketing and Commerce
Brand Affinity Technologies, Inc. (“BAT”), the expert in engaging, activating, and monetizing fans, today announced that Jennifer R. Black has been named Vice President, Marketing and Commerce. A seasoned brand and revenue-building executive, Black will drive marketing and commerce activities for BAT’s business units. She will be based at the corporate headquarters in Irvine, California and report to Ryan Steelberg, Chief Executive Officer.
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January 7, 2013
BAT Partners With The Consumer Electronics Association At The 2013 International CES®
Brand Affinity Technologies, Inc. (“BAT”), the expert in engaging, activating, and monetizing fans, today announced a partnership with the Consumer Electronics Association (CEA) ® to provide photo services at the 2013 International CES®, the world’s largest annual innovation event. This year’s CES will run from Tuesday, January 8 through Friday, January 11, 2013 in Las Vegas, Nevada.
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December 6, 2012
Brand Affinity Technologies’ Printroom Division Selected by CBS Interactive to Operate Collegiate Athletic Programs’ Online Photo Stores
Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, today announced that Printroom, its fan photography division, has been selected to operate the official online photo stores for a majority of CBS Interactive’s 95+ college sports teams.
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December 3, 2012
San Francisco 49ers Young Athletic Talent Takes Top Honors As Brand Affinity Technologies (BAT) ‘Rising Sports Stars’ 
The impressive performances of San Francisco 49ers’ Colin Kaepernick and Aldon Smith have not only wowed the crowds at Candlestick Park, but have landed them in the top five of Brand Affinity Technologies (BAT) ‘Rising Sports Stars’ List for November. Calculated monthly, the ‘Rising Sports Stars’ List measures the U.S. athletes with the most significant leap in popularity during the previous 30 days, which could generate huge fan and advertising followings.
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November 14,2012
Former Top Disney Executive, Al Weiss, Joins Brand Affinity Technologies (BAT) Board of Directors
Brand Affinity Technologies (BAT), the experts in activating, engaging and monetizing the fan, today announced that Al Weiss, former President of Worldwide Operations for Walt Disney Parks and Resorts, has been appointed to its Board of Directors.
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November 12, 2012
Brand Affinity Technologies Selected by AlwaysOn as an OnHollywood 100 Winner
Brand Affinity Technologies (BAT), the expert in activating, engaging and monetizing the fan, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched Hollywood entertainment. BAT was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
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October 25, 2012
Brand Affinity Technologies Inc. Acquires Fan Photography Business Printroom
Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, has acquired the fan photography business and intellectual property of Printroom, Inc. (www.printroom.com), one of the nation’s leading online fan and professional photography services platform for sporting and entertainment events. Through this acquisition, BAT will have access to marquee live events and their respective fans, across the nation, creating engaging fan photo experiences for the NFL, MLB, NBA, NHL, NCAA sports teams, live entertainment, and popular live studio audience game shows.
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October 4, 2012
St. Louis Rams Cortland Finnegan Tops Brand Affinity Technologies (BAT) ‘Rising Sports Stars’ Ranking
St. Louis Rams’ cornerback Cortland Finnegan has earned the top spot on Brand Affinity Technologies’ (BAT) monthly ranking of ‘Rising Sports Stars’. The monthly list calculates those with the most significant leap in popularity during the previous 30 days and reflects athletes poised to stir up huge fan and advertising followings…
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September 6, 2012
Baltimore Orioles’ Rookie Phenom, Manny Machado, Lands Top Spot on ‘Rising Sports Stars’ Ranking
IRVINE, CA – September 5, 2012 – Baltimore Orioles’ sensation Manny Machado has earned the top spot on Brand Affinity Technologies’ (BAT) monthly ranking of ‘Rising Sports Stars’. The monthly list calculates those with the most significant leap in popularity during the previous thirty days and reflects athletes poised to stir up huge fan and advertising following…
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May 2, 2012
Social Discovery and Curation Platform, Fantapper, Reaches Nearly 5 Million Monthly Uniques, Launches Fantapper.com and Fantapper Mobile App
Brand Affinity Technologies (BAT), the company reinventing celebrity endorsement and consumer engagement, has closed a $7.5 million Series D round led by Matthew Pritzker Company, with existing investors Miramar Venture Partners, Newport Coast Investments, RimLight, LLC, Fulcrum Venture Capital, and ad pepper media International also participating. This new round of capital brings total funding to over $34 million.
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June 14, 2011
Peter Facinelli Launches #ifiwereaVampire Campaign to Raise Funds for Alex’s Lemonade Stand Foundation
Actor Peter Facinelli, star of THE TWILIGHT SAGA and “Nurse Jackie,” has launched a new effort to raise funds for Alex’s Lemonade Stand Foundation for Childhood Cancer through an online experience. With the help of Fantapper, Peter has invited fans to submit photos for a special vampire treatment which they can share digitally with their friends. Once the campaign reaches two million viewers, the Southern California Foundation will make a $50,000 donation to Alex’s Lemonade Stand Foundation.
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June 7, 2011
Brand Affinity Technologies and United Talent Agency Partner to Help Celebrities Speak Directly to Fans Whenever and Wherever Their Digital Content Appears
Brand Affinity Technologies, Inc. (BAT), the leader in celebrity-driven digital endorsement marketing, and United Talent Agency (UTA) have partnered in a bid to change the digital celebrity content landscape through the production launch of BAT’s Fantapper platform. Fantapper is designed to help actors, musicians, athletes and other personalities influence, control and ultimately monetize their social media content and the skyrocketing amount of online content in which they are featured. Fantapper’s unique and proprietary technology gives artists and celebrities the ability to speak directly to the people who are reading articles, looking at images, and watching videos about them, no matter where those users happen to be online.
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March 11, 2011
BAT Founders Win Excellence in Entrepreneurship Award
Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, today announced that Ryan Steelberg, CEO, and Chad Steelberg, President and CTO of BAT have been selected for the prestigious 2011 Excellence in Entrepreneurship Award by the Orange County Business Journal (OCBJ).
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March 09, 2011
New Research: Social Media Ad Performance Surges with Celebrity
Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has released findings from its study of social media campaigns, the largest comparison of endorsed and non-endorsed social media advertising to-date. The study analyzed over 200 Facebook and Twitter endorsements with similar Facebook ads that did not feature celebrities, and found that — for the same spend — endorsed messages delivered monumental performance lifts — over 50% greater on the low end.
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February 1, 2011
Celebrity Social Media Campaigns Go Live with @BAT
Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has launched @BAT, the social media extension of its market-leading Endorsement Platform. Marketers can now easily incorporate social media endorsements into cross-platform marketing campaigns, or reliably activate stand-alone campaigns featuring top athletes and celebrities. Goalshot, IHG (InterContinental Hotels Group) and Jeetyet Productions are among the first to go live with campaigns powered by @BAT. Celebrities participating in the inaugural @BAT campaigns include Super-Bowl-bound Nick Barnett of the Green Bay Packers, rap legend Snoop Dogg, and actor/producer/recording artist Donnie Wahlberg.
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November 16, 2010
Brand Affinity Technologies Acquires Celebrity App Company Fantapper
Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, has acquired Fantapper (www.fantapper.com), a leading celebrity mobile application company.
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