Brand Affinity Technologies (BAT®), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing the FAN. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Our partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters.
FanPhotos is our fan photography division, reaching 10 million consumers annually at professional sporting events, concerts, festivals and private corporate-hosted events. FanPhotos captures 15 million+ photos each year, delivering additional revenue streams to teams, an experiential advertising channel for brands, and a memorable keepsake for consumers.
BAT was named the winner of 2010 & 2011 OnMedia 100 Top Private Digital Media Companies, and has been featured in the WSJ, NY Times, CNBC, Forbes, Fortune, WIRED, CNN, Advertising Age, and SBJ.